The book is far from dead, but conventional big publishing is on its last legs. A successful modern publishing house is small, adaptable, and works creatively with both paper and digital platforms.
The strip mall and the book share essential qualities. Each are omnipresent, adaptable, and honed to maximum efficiency. Van Dorn Plaza, centrally located and the epitome of the generic strip mall in Lincoln, is well situated to become a hub for everything involved in the production and consumption of literature.
But the efficiency model of the strip mall is contingent upon cheap (yet otherwise costly) international shipping. Under a new model, physical production and consumption are concentrated within the city, while the publishing house can still draw from a worldwide pool of content. Partner houses all over the world can print for their locations, and people are also able to access the content digitally.